- Tjekvik’s digital check-in and check-out solutions to be implemented at all Vertu, Bristol Street Motors and Macklin Motors dealers
- Will enable customers to skip queues at peak times by checking in at home or via dealer-based touchscreen kiosks
- Creates more opportunities to promote value-added aftersales products and services
- Digital touchpoints are being integrated seamlessly with Vertu’s DMS
Vertu Motors plc, one of the UK’s largest automotive dealer groups, has signed an agreement with Tjekvik, a leading producer of intelligent self-service technologies, that will see the implementation of new check-in and check-out solutions across the aftersales departments of its dealership network.
The new technologies will help minimise queues at peak times, create a premium, hassle-free vehicle drop-off and pick-up experience and unlock new revenue opportunities.
All Vertu Motors retail, Bristol Street Motors and Macklin Motors dealerships will adopt Tjekvik’s Home and Indoor self-service products, which allow customers to securely check their vehicle in at home on their own device, or in the dealership via user-friendly touchscreen kiosks. The kiosks can also be used by the customer to collect their keys once work is completed. These solutions will reduce the potential for lengthy queues at dealerships, particularly during peak periods, and help to improve the overall customer experience.
Once the initial rollout is complete, Tjekvik and Vertu Motors will move to phase two and will incorporate the technology across any recently acquired dealerships.
Any Vertu Motors group customers who choose to check their vehicle in for a service or repair online can use Tjekvik’s mobile-optimised site to confirm appointment details and provide relevant additional information. When they arrive at the dealership, customers will confirm or update those details via touchscreen, highlight the location of their vehicle, and drop off their keys using dedicated lockers built into the kiosks. Each digital touchpoint features Vertu Motors, Bristol Street Motors or Macklin Motors branding to ensure a consistent corporate look throughout the entire process.
As well as improving customer service, the new self-service measures will enable the Group’s service advisors to spend more time with those customers who require additional assistance.
The digital check-in process will also allow dealerships to promote value-added products and services, such as season-specific offers, air conditioning checks and service plans. With many customers being more comfortable in choosing such items at a time to suit them, the feature takes the pressure off service advisors and will enable dealerships to drive additional revenues in a consistent and measurable way.
Each of Tjekvik’s digital touch points will be seamlessly integrated with the Group’s existing dealership management system and lead tracking tools, including Keyloop and RTC, to ensure an accurate flow of data.
Tjekvik, in partnership with Vertu Motors plc, has also implemented an extensive training programme for the Group’s aftersales teams to ensure colleagues benefit from best practice training and development.
Robert Forrester, Chief Executive at Vertu Motors plc, said: “We are delighted to have partnered with Tjekvik for the implementation of an optional self-service journey for our customers.
“I believe this is a game changer, and the initial results are very promising, fitting well with our Group’s digital strategy. Giving our customers the opportunity to check in from home, and the ability to utilise the self-service kiosks in our dealerships ensures flexibility and a fantastic customer experience.”
Christian Mark, CEO and Co-founder at Tjekvik, comments: “We are thrilled to be supporting Vertu Motors plc on their journey to digitisation and are committed to providing them with the tools they need to streamline their aftersales processes and unlock new revenue opportunities.
“Our innovative self-service technology will create a premium, hassle-free customer experience and enable Vertu's service advisors to spend more time with customers who need or want additional assistance. We look forward to working closely with the Vertu Motors group to implement our technologies seamlessly across their entire network.”
Vertu Motors’ BMW and MINI centres were the first sites to implement Tjekvik’s digital self-service solutions in May last year. The rollout is expected to be complete by early May, with newly acquired dealerships to follow either later in 2023 or early 2024.
Tjekvik produces intelligent self-service technologies for dealer aftersales departments that make check-ins and check-outs more efficient and productive, as well as creating a better experience for customers. Tjekvik allows service, maintenance and repair customers to avoid queues and check in and check out when, how and where they want – at home, in the dealership or securely outdoors. Using Tjekvik means aftersales staff can focus on the work that really matters, while the dealership benefits from increased revenue by presenting to the customer various add-on options during the digital check in / check out process. Tjekvik’ s mobile-friendly software and secure indoor and outdoor kiosks can be fully branded with an OEM or dealer’s visual identity, ensuring a seamless online-to-offline customer journey.
Present in 29 countries and with software available in 28 languages, Tjekvik technology is fast becoming a go-to solution for franchised dealerships across Europe. For more information on Tjekvik’s intelligent self-service technology, visit Tjekvik | Self-Service Technology for Dealerships
About Vertu Motors plc
Vertu Motors is the third largest automotive retailer in the UK with a network of 190 sales outlets across the UK. Its dealerships operate predominantly under the Bristol Street Motors, Vertu and Macklin Motors brand names.
Vertu Motors was established in November 2006 with the strategy to consolidate the UK motor retail sector. It is intended that the Group will continue to acquire motor retail operations to grow a scaled dealership group. The Group’s acquisition strategy is supplemented by a focused organic growth strategy to drive operational efficiencies through its national dealership network.
The Group currently operates 186 franchised sales outlets and 4 non-franchised sales operations from 140 locations across the UK.
Vertu’s Mission Statement is to “deliver an outstanding customer motoring experience through honesty and trust”.