Ever since the dawn of the internet, dealers have been gradually adapting to a digital consumer retail landscape, but now more than ever, change is occuring. Spurred on by the pandemic and heightened for some with the shift to the agency sales model, more and more people are researching, spec’ing and buying their new cars online.
Tjekvik Automotive Updates
The co-founder and CEO of Tjekvik
It has long been customary for franchised dealer retail staff to receive sales training throughout their career. More often than not, training is instigated by OEMs to ensure potential car buyers are interacted with in a consistent, effective and ‘on-brand’ manner. It also gives manufacturers the opportunity to furnish sales executives with information about the features and benefits of the latest models to grace the showroom floor.